At Urban Golf Performance (UGP), our expert club fitters use advanced technology and data-driven recommendations to match your swing with the perfect clubs.
We fit for all skill levels, all major brands. Zero guesswork—just pure performance.
Select a location and fill out the form, and a UGP Team Member will reach out to you as soon as possible (typically within less than 24 hours).
SANTA MONICA:
12423 Wilshire Blvd., Los Angeles, CA 90025
ORANGE COUNTY:
3186 Airway Ave. Suite J, Costa Mesa, CA 92626
A custom golf club fitting is a personalized process that matches your swing characteristics—like speed, tempo, and ball flight—with the ideal clubhead, shaft, length, lie angle, and grip.
Whether you're a beginner or scratch golfer, a proper fitting can help you hit longer, straighter, and more consistently by eliminating guesswork.
We use cutting-edge technology like Trackman and high-speed video via SwingCatalyst to analyze your swing in real-time.
Our expert fitters evaluate multiple data points and test combinations across all major brands, tailoring recommendations to your swing. Every fitting includes time to test, compare, and understand your optimal setup to reach your goals.
Yes—depending on where you are in your golf journey. Starting with the right equipment can help develop better habits and prevent common swing compensations caused by ill-fitting clubs. At UGP, we make the process approachable and educational, no matter your experience level.
If you're brand new to golf or haven’t played consistently, we typically recommend starting with a golf assessment first. This helps our team understand your current swing and skill level before dialing in equipment.
For many players, combining a fitting with a golf assessment leads to better long-term results—ensuring your equipment evolves as your game does. Whether you’re looking to build a foundation or break through a plateau, we’ll guide you through the right next step.
Interested in booking a golf assessment? Click here to find a location near you.
We offer club fittings for every major golf brand, including Titleist, TaylorMade, Callaway, Miura, Mizuno, Ping, and more. We carry a wide variety of heads and shafts so you can compare setups across multiple brands. Our fittings are 100% brand-neutral and data-driven.
Our fittings typically last between 60–90 minutes, depending on the type of fitting (full bag, irons, driver, etc.). You'll warm up, hit with various shafts and heads, review detailed data with your fitter, and walk away with a clear recommendation.
It's advisable to undergo a club fitting whenever there's a significant change in your swing, physical condition, or skill level. Regular assessments ensure your equipment continues to complement your game as it evolves.
Club fitting services are available at all of our UGP locations and competitively priced, ranging from $200 to $245, depending on whether you’re booking an individual club fitting (eg. driver, iron, wedge, putter) or custom full bag fitting.
Multidisciplinary team of coaches, trainers, and physical therapists
Our team works collaboratively across all six departments to ensure every aspect of your game is optimized
Proven success working with over 25+ tour pros and high-level amateurs
Including World #4 Collin Morikawa and World #4 Lilia Vu, contributing to 5 Major wins across the PGA and LPGA Tours
See what Collin has to say about training with UGP.
State-of-the-Art Facilities
Every bay is equipped with cutting-edge Trackman & SwingCatalyst technology and equipment to offer the most precise analysis and improvement in the game.
Custom programs personalized for each individual
Each client receives a personalized roadmap based on their individual specific goals, ensuring tailored performance plans that adapt over time
In-House Build Shop
Custom club fitting and club building services directly within our very own UGP Build Shop, reducing wait times and providing a seamless, all-in-one service
