Ep. 49 | Roger Steele On His Time with UGP and Beyond

Roger Steele (@roger_steele) joins us on this episode.

Roger Steele is the founder of HIPE Media and former UGP Team Member back in 2016. His vision to impact the golf industry began at a young age but didn’t come to fruition until he started his journey at UGP, which was his foot in the door to the golf industry. In this podcast, he sheds some light on the lessons and values he’s learned and since instilled in his personal life and throughout his career. As a content creator with an entrepreneurial drive, he seeks to #MakeGolfCool and now partners with big names such as Callaway, Nike, Trap Golf, Five Iron Golf, and more to promote and stylize the game.

In this episode, we discuss…

Roger’s career switch, from engineering to content creation and social influence
Journey through UGP, including lessons learned, high-profile client relationship development and management, and values instilled to this day
Current projects and future vision
Changes in the golf industry and how to constantly add value to the golf community